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Veronica Sandra's avatar

Probably the best guidance I have read so far about goals, thank you 🙏

Rainbow Roxy's avatar

Hey, great read as always. The AI music example really hit home. Makes you wonder if robots will ever appreciate the struggle, ha! What's your take on how we can quantify the value of the journey itself, beyond just the endpoint? Your always so insightful.

Chantal MBIKI's avatar

Great deep dive, Brad. Thank you!personally, I’ve learned that effort only feels rewarding when it’s tied to something that actually matters to me. I’ve chased goals that looked good on paper but were misaligned with my values - and no amount of “success” made them feel fulfilling.

And as you brilliantly described it, the moments that stayed with me weren’t the outcomes, but the stretch, the learning, the becoming. When the goal fits who you are, even the hard days feel meaningful. And when it doesn’t, the finish line feels strangely empty.

Colin Gautrey's avatar

Strong agree – goals set direction.

I’d add ‘feeling goals’: once the direction is set, how do I want to feel while doing the work today? That keeps the focus where it belongs – on the process.

For me, I want to feel exhilarated and free. Every day!