A Guide to True Greatness and Deep Satisfaction in a Chaotic World

The Way of Excellence is Out Now

The Way of Excellence is Out Now!!

Today is the day that I have been working toward for years: the release of my new book, The Way of Excellence.

Today is also the LAST day to get your exclusive bonus items when you buy the book, including an online masterclass, interactive workbook, core values exercise, reading lists, and more. If you are going to get the book, now is the time.

To get a limited first-edition copy plus great exclusive bonuses, order The Way of Excellence from Amazon, Barnes and Noble, or Bookshop.org, and then fill out this form to receive your bonuses and book today.

(NOTE: If you order from Amazon, there is a small chance it will show “out of stock"—ignore this message. It is due to a winter storm related hiccup at their warehouse. We’ve been in touch with Amazon and have been assured the books will still ship today.)

I’ve been working on this project my entire adult life

Writing this book changed my life. I hope reading it changes yours.

Nearly two decades ago, I was finishing college and feeling aimless. I hiked in the Himalaya. I devoured philosophy, biography, and the classics. I trained to be the best athlete I could. I became fascinated with performance, and also what it meant to live well more broadly. I began to flesh out a philosophy of life centered on the pursuit of excellence—and the satisfaction, fulfillment, and contribution that comes from caring deeply, gaining competence, and giving worthwhile pursuits your all.

Through career changes, evolving as an athlete, fatherhood, moving across the country, and eventually becoming a professional writer and coach, the one thing that has remained constant is my obsession with excellence. There is no shortage of pseudo-excellence: hacks, quick fixes, and perfectionism. There is also an epidemic of burnout, passive consumption, and numbed out, going through the motions.

But what I’ve come to know—both through my own life’s experience (successes and failures included) and years of coaching, research, and reporting—is that actual excellence is an antidote for so much of what ails us, and it is at the center of what so many of us yearn for. Excellence is a powerful force that makes us feel alive and gives rise to our greatest accomplishments and contributions. I kept looking for a book that outlined this kind of excellence, and I couldn’t find one. So I decided to write it.

​The Way of Excellence is the result. I’ve gone on this journey not only for myself, but also for you. I aimed to cut through the noise, define excellence, and help you aspire toward it in your own life: be it on the athletic field, in the operating theater, creative studio, boardroom, or at home with your kids. The first part of the book is a big swing at reclaiming true excellence as a personal and cultural aspiration. The second part details the crucial factors, mindsets, habits, and practices to attain excellence in your own life.
​
Every insight is fresh and comes from years of identifying patterns across the latest science and exploring how athletes, business professionals, creatives, coaches, teachers, executives, and parents excel in an increasingly chaotic world.

I gave this book my all. If you enjoy my writing, you are going to love the book. It’s a deep dive into the foundation of everything I think about, coach toward, and aspire to do, with all original thinking, content, and evidence-based insights and practices. I promise it will add tremendous value to your life.

Thank you for your support. Launching a book is a real challenge. It would not be possible without you, my readers. For that, I am grateful—today and always.

LAST CHANCE TO GET BONUSES:

If you order the book today, you get the following bonuses. This offer will expire at midnight, Eastern Time. So place your order now.

Order now and you’ll receive:

• Video Masterclass: with more than 90 minutes of practical applications and behind-the-scenes content

• Core Values Exercise: Establish your core values with a guide that I use annually with my performance coaching clients.

• Interactive Workbook: self-guided exercises and reflections to enhance the reading experience and help you bring the ideas in The Way of Excellence to life

• Reading List: Brad’s personal reading list on mastery, meaning, and excellence that most influenced the writing of The Way of Excellence

• Core Principles of Excellence: a one-page ‘Cheat Sheet’ with habits, mindsets, practices, and values to keep in mind every day

How to Get Your Bonuses

1. Click here to order The Way of Excellence.

2. Fill out this form to receive your bonuses.

Note: if you order directly from your indie bookshop, that’s great too! You’ll be able to indicate that in the form. These offers are valid wherever books are sold.

“An absolutely beautiful book that captures a lot of what I believe as a coach.”

— Steve Kerr, 9-time NBA Champion, Coach of the Golden State Warriors, and Team USA

“A must-read book that offers a path toward the disciplined pursuit of mastery, competence, and mattering.”

— Cal Newport, author of Deep Work and Slow Productivity

“A transformative read for aspiring high performers of all disciplines and all levels.”

— Chelsea Sodaro, Ironman World Champion

“Relentlessly pragmatic, truly wise, and genuinely helpful. It is hard for me to think of anyone in my life to whom I wouldn’t recommend this book.”

— Derek Thompson, author of Abundance and Hit Makers

“Food for thought for every profession and discipline—and for life itself. A riveting narrative that shows us that everyone is capable of growth. I loved reading it.

— Hilary Hahn, international violin soloist and 3-time GRAMMY winner

“Rethink what it truly means to be at your best—not through perfectionism or shallow success, but through purposeful growth and meaningful engagement.”

— Charles Duhigg, author of the bestsellers The Power of Habit and Supercommunicators